Business Name Registration

A business name identifies your business to your customers and differentiates your brand from others. It is the name or title under which you conduct your business. If you want to trade under a different name to your company’s registered name, then you’ll need to register it as a business name. On the surface many people see a ‘business’ and ‘company’ name as interchangeable, but they have some fundamental differences. A business name is a name under which you conduct a business, whereas a company name is a separate legal entity registered with ASIC. Registering a business name allows you to legally operate under your chosen trading name.

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